Campari isn't for everyone. But those who get it get it.
If you don't know from Campari — a bittersweet, bright red Italian aperitif infused with oranges, rhubarb, and a top-secret blend of interesting herbs — then it's time you took the plunge.
The first time you try Campari, you'll probably think anyone who says they love it is either crazy or lying; that's normal. It's bitter. Then you'll try it again, with plenty of seltzer and a slice of orange, and you'll start to understand. Pretty soon you'll be fully addicted. And once you are, here are some creative ideas to help you proceed.